What patients look for on a clinic website before they call
Most patients open a clinic's website for one of four reasons. If the page answers them in the first screen, they call. If it doesn't, they go back to the search results.
Updated , about 6 minutes to read
The short answer
Are you open now, where are you, who will I see, and how do I book? Put your timings, address with directions, your doctors' names and qualifications, the main treatments, and a call or WhatsApp button where a patient sees them without scrolling.
The four questions
- Are you open? Show your weekly timings clearly, including lunch breaks and Sunday. If you can, show whether you're open right now; patients searching at 8 pm want to know before they drive over.
- Where exactly are you? The full address, a Google Maps link, and one line of landmarks: "First floor, above the pharmacy, opposite the metro station". Mention parking if you have it.
- Who will I see? Each doctor's name, photo, qualifications and years of experience. Patients feel better walking in when they know a face.
- How do I book? One button. A phone call or a WhatsApp message with the treatment already typed is easier than a form.
Then the details that help people decide
- Treatments, with a short line each. "Root canal treatment: usually one or two visits" tells a nervous patient more than a list of words.
- Fees, if you're comfortable sharing them, even as "from ₹500". It removes the most common question on the phone.
- Facilities: digital X-ray, wheelchair access, cashless insurance, a kids' corner. Small things that settle a decision.
- Answers to the questions your staff hear every day, written once on the page.
Things to be careful about
Medical websites are held to a higher standard than a café's, and rightly so.
- Check your council's rules on promotion. In India, the National Medical Commission's professional conduct rules limit how doctors may advertise. Sticking to facts is the safe line: your name, qualifications, registration, services, timings, address and fees. Avoid claims like "best doctor in the city" or guaranteed results.
- Be careful with patient reviews. Some councils discourage testimonials. If you use them, only with the patient's permission, and without medical details that identify them.
- No before-and-after photos without written consent.
- Say clearly that the website isn't medical advice, and give an emergency number.
This isn't legal advice. If you're unsure what your council allows, ask it or your association before you publish.
A phone check
Open your website on a phone with mobile data, not office Wi-Fi. Can you see the timings and the call button without scrolling? Does the map link open Google Maps? Does the page load in a few seconds? That's what most of your patients will experience.
Foliopin's Clinic and Care templates are built around exactly these questions: open-now timings in India time, doctors, treatments with booking buttons, directions and a short FAQ.